Theorizing Media Distribution


“A Public is the social space created by the reflexive circulation of discourse” —Michael Warner (2002), via J. Braun (2015, Social Media & Society)

Braun’s slippage replaces ‘circulation’ with ‘distribution’ to arrive at the concept of “Reflexive Distribution”

— the delimitation of the social space that constitutes a Public

— via Warner: ‘the concatenation of texts through time’, sense of shared attention and imagined community that enables public discourse


Braun, Josh (2015) “Social Media and Distribution Studies,” Social Media + Society 1(1): online. doi:10.1177/2056305115580483

Warner, Michael (2002) “Publics and Counterpublics,” Public Culture 14 (1): 49-90.